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10 Ways to Use an Ad Server to Dominate With Contextual Ad Networks
Over the last few years contextual ad networks such as the Yahoo Publisher Network and Google Adsense have become powerhouses in the publisher advertising world. Even though ad servers were around long...
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Top 11 Publisher Ad Tools That Help You Make More Money
I always enjoy posts from bloggers where they mention the top tools or resources they use to master whatever it is they are an expert in. Along those lines, I thought it’d be a good dea to pass along...
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Speaking at SXSW in Austin on March 10th
On March 10th in Austin I’ll be on the Online Publishers and Ad Networks panel at SXSW. The panel will be moderated by publisher Jonathan Weber of NewWest.net, and will have me representing Right Media...
View ArticleAsk.com Is Launching a Contextual Search Network
SearchEngineLand is reporting that Ask.com is launching a contextual search ad network on their own content properties such as Ticketmaster.com, Evite.com, and Match.com on May 21st. They then may roll...
View ArticleMSN AdCenter Launches Content Network
MSN AdCenter has announced that they’ve launched their content network to be available to advertisers. But my question is, where’s the content? Well, I actually know that it’s supposed to be on MSN...
View ArticleAd Networks and Platforms Everywhere!
I find it fascinating that we have two trends occurring right now in the online advertising space which are working in opposite directions. First, we have consolidation of ad networks and ad platforms...
View ArticleAdRoll is a Good Idea, but tough to Execute
Techcrunch has a post up today on AdRoll, a new “social” ad network that’s been started by former Paypal and Slide co-founder Jared Kopf. First, I think calling it a “social” ad network is grabbing...
View ArticleYahoo! Ad Network is #2 Right Out of the Gate
I found the headline on this article at Adotas’ to be amusing: “Advertising.com Beats Yahoo! In Reach”. The article refers to the November Comscore numbers for Ad Networks that has Advertising.com...
View ArticleMicrosoft AdCenter scores the WSJ Properties
It looks like it’s really going to get interesting in the battle for publisher ad space. In the last year Microsoft has started to become much more serious about locking up publisher properties, and...
View ArticleHow Facebook Will Become The Biggest Ad Network
Facebook’s stock has been taking a beating since their IPO. I’m not an expert on stock trading and I don’t own any Facebook stock, but I think the media and investing world are thinking too much about...
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